March 24, 2020
Are you thinking about starting an ecommerce business?
It has been estimated that by 2021 we’ll see 2.14 billion global digital buyers.
That’s a lot of money you’re leaving on the table if you’re not delving into the world of online shopping. And it’s not something that’s changing anytime soon.
But, of course, to take your business into the ecommerce arena, you’re first going to have to develop an ecommerce website.
And it’s going to take a dedicated and skilled web designer to get your online store operational.
Or will it?
Are there options for starting an ecommerce website on your own? Or do you have to pay for an expensive team?
How much does an ecommerce website cost?
This article will give you a comprehensive answer.
We’re going to highlight the various factors that influence an ecommerce website budget, providing a detailed estimate of the cost to build each associated service.
We’re also going to go into what you should be paying for the ongoing maintenance of your site, to ensure that you’re not getting ripped off.
Mostly, the cost of an ecommerce website depends on your specific needs.
If you’re looking at a simple Shopify site, it shouldn’t cost more than $1,000. However, if you want to have custom ecommerce software developed, you’re looking at a long process that comes with a much higher price tag.
The cost of an ecommerce website varies based on the features you’re looking to include. The unique elements you need on your site will add up to a unique price point.
It goes without saying that your business website should fit comfortably in your budget. As is the case with any commercial venture, whether it be marketing, a website, or payroll, there needs to be room for a healthy return on investment (ROI).
When putting together your budget, where should you start?
The first factor that will influence the cost of your ecommerce website is the vendor type.
Is your designer a development team? A freelancer? Is this an in-house designer you’ve hired full time?
Depending on the answer to that question, you can expect to pay differently based on vendor rates.
Of course, those rates are determined by the experience of the vendor, along with their location and staff. If it’s an in house team designer, remember you will have to factor their salary and benefits into the package.
The more complex your website is, the more expensive it’s going to be.
When we’re talking about complexity, we’re mostly focusing on things like the intricacy of the design. Also, you need to take a look at how many pages your site will be.
Along with that, how many products are you offering in your ecommerce store?
These are all things that have a direct impact on your overall website pricing.
What specialized features do you want in a website?
For example, if you want a content management system or to give users the ability to create profiles, it will have to be built into the site at an additional cost.
Which, if any, third-party services do you want to be integrated into the site?
Some third-party platforms, like Woocommerce themes or Shopify, can save you money upfront because they add functionality, which would be far more expensive to implement from scratch.
For example, advanced Shopify features cost around $299 per month or $3,588 per year. While this is a lower upfront cost than building a website from scratch, remaining in business for the long haul will add up as you continue to pay the subscription.
Now, let’s say that you’re using that Shopify’s advanced plan. You can’t forget about the transaction fees. Shopify takes a 2.4% cut plus 30 cents from every transaction.
So, let’s say you have 8,000 transactions in a year for a grand total of $250,000. That’s an additional $8,400 gone. Add that to the $3,588 you’re paying to use the service, and you’ve got a total cost of $11,988 for the year.
And that number will go up as your ecommerce business becomes more successful.
So it might be appealing to just commit to a one-time web designer. It costs more upfront but less in the long run, right?
But then, in a few years, do you pay that same web designer to update your website once its gone out-of-date? Shopify will consistently update its platform.
In short, it’s a complicated decision. If you need a hand making it, don’t hesitate to reach out to the ecommerce experts at Higher Visibility.
How quickly do you want this done? Rush projects always cost more.
There’s an old saying that you have to choose between fast, functional, and cheap, and you can only pick two.
The quicker you need your ecommerce website done, the more expensive it’s going to be.
Obviously, your ecommerce site has to be hosted. And the cost of web hosting has to be factored into your budget.
When considering hosting, don’t forget to check how much you are paying for the site’s SSL certificate.
SSL stands for Secure Socket Layer. It’s a digital data file that binds an organization’s details with a cryptographic key. It’s crucial for site security, and it’s not free.
SSL certificates, like most other website features, vary in price depending on the level of service you’re looking for. A low-level ecommerce SSL certificate might cost somewhere around $17 for the entire year.
However, if you need a multilevel SSL certificate, encompassing a number of different domains, it can reach up to $170 per year in some cases.
There’s no sense in creating a website that people can’t find.
For the most effective exposure, you have to build your optimization into the site from the beginning. It’s far easier to implement SEO early on than to toss it in during a website redesign.
SEO is a series of back-end changes, content tweaks, and link-building initiatives that enable you to increase your site’s visibility in search results.
So, when calculating the cost of an ecommerce website, you need to consider your promotional strategy and the costs associated with it.
Your site needs to be accessible on both desktop computers and mobile devices.
That’s more important now than ever before. More than 52% of internet traffic occurs on phones and tablets, so your site has to be able to adapt.
A responsive design will allow your site to recognize the device type that is accessing it and change the design accordingly.
And a bad one? Statistics show that 40% of searchers will go to a competitor after experiencing a bad mobile experience with a business’ website.
The more materials you can provide the designer, the less they have to do.
For example, if you’re writing all of your own copy and creating your own graphics, that’s something you won’t be charged for by the designer.
It’s important to remember that there should never be a “one size fits all” price for a website.
That’s because every site is unique. One-size-fits-all offerings should raise concerns right away. The designer may be cutting some serious corners to be able to offer you that price.
The folks over at fraud.org warn that, when it comes to web design, if it seems too good to be true, then it probably is.
Depending on the above factors, you can expect to pay somewhere between $10,000 and $100,000 for a custom ecommerce website. And yes, that’s a pretty wide spectrum.
It all depends on the complexity of the project.
For example, the custom development of a small website with a core feature set and responsive design should take between one and five months and cost up to $10,000.
If you’re creating an intermediate site for a medium-sized business with more features and a more complex design, you’re looking at a timetable of six to nine months. The price can often get up to $50,000.
Large enterprise-level companies with intricate multilevel website design, development, and support features will take more than nine months. They typically pay anywhere between $50,000 and more than $100,000 for massive advanced ecommerce platforms built from scratch.
You can easily build a website using a third-party website builder like Squarespace or WordPress. Then you can add ecommerce plugins to those sites like WooCommerce, BigCommerce, or Shopify for a lot less than a custom site.
But, while much more expensive, custom-built ecommerce websites are preferred over third-party stores.
Why is that?
For starters, custom-built ecommerce sites create better traction with shoppers. Your company is going to look much more professional if you’re using a shopping interface that was custom designed for you.
It enhances the customer experience because the platform will be designed with your specific audience in mind.
On top of that, it gives you the ability to generate increased revenue.
A third-party ecommerce solution often takes a cut of every sale. So while there’s more of an upfront cost for a custom shopping platform, it’s more cost-effective in the long run when you’re not making Shopify payments.
Basic ecommerce web design is simple but effective. It is custom made to coincide with your unique branding and designed to meet your company’s specific goals.
This is the perfect option for a startup business, providing a cost-effective venture that typically takes somewhere between three and five months.
The average cost for a website like this is somewhere in the neighborhood of $10,000. Keep in mind that this is mostly design cost as there’s not a whole lot of advanced features being offered in a tier like this.
Typically a project like this starts with a discovery stage that lasts two to four weeks.
During this time, the designer should work with you to do a market and competitor analysis to determine precisely what it is your site needs to do in order to stand out and appeal to your target demographic.
This is also the time to develop your product backlog and start figuring out what you want the user interface design to look like.
The team reviews this information together, doing a lot of the project management legwork and early planning.
The development stage comes next and takes between three and five months.
A common price point of $10,000 for five months of work boils down to about $2,000 per month.
Consider the first $2,500 or so to go toward the discovery stage. Then, you’ve got another $5,000 for the actual development of the site. Quality assurance and testing would make up the remaining $2,500.
At this time, the developer begins the front and back end development of your site. Once all of that is done, the developer moves into the testing and quality assurance portion of production, which ensures that the website will adequately serve your audience.
Then it’s time to do final checks and give your approval before you launch the site.
An intermediate custom ecommerce website takes a more extended period and costs more than a basic site.
Typical features of an intermediate custom ecommerce site include:
These sites also tend to feature a Content Management System. A custom CMS will allow you to conduct product and order management, category management, and admin authorization/management.
How does all of that breakdown price-wise?
The UX/UI design costs usually make up around $5,000 of the final bill.
The custom development of the front and back ends of the site usually equal the bulk of the cost, reaching $30,000 in some cases.
Quality assurance comes with a price tag in the $5,000 range, while project management tops $7,500 at times.
The initial business analysis, including functional specification development and project backlog, can be more than $2,500.
That comes out to a base price of $50,000 for an intermediate site.
We’ve taken a look at smaller and more intermediate level websites, but what about the massive enterprise-level complex sites?
Obviously, the site will cost more based on the complexity of the design. Typically these sites have a lot more product pages than either of the other two tiers and will require more than nine months to complete.
In this scenario, you’re dealing with an extra-large version of an ecommerce website. The end result is a multilevel design. It requires both development and support to function correctly.
The UX/UI for a site of this magnitude alone is going to cost in the neighborhood of $10,000.
Then, the bulk of the work goes into custom site development. For something massive, you’re looking at around $60,000 for this leg of the journey.
Quality assurance is going to take time on a site of this size, so that is going to be more than $10,000.
Project management for a project of this scale often tops $15,000.
The business analysis for an enterprise-level company involves a lot of billable hours. That’s going to wind up costing a little more than $5,000.
All of this together comes out to $100,000 as a base.
Once your ecommerce site launches, the work is not done.
You need to pay attention to the site after launch and maintain it for the sake of your customers. What’s new and cutting edge today is going to be outdated in just a few years.
Associated costs involved with website maintenance include:
What can you expect to pay for ongoing website maintenance?
Depending on the size of your site, monthly maintenance costs will vary significantly (between $100 and $5,000).
Experts believe that in the next 20 years, ecommerce is going to account for 95% of all shopping. If you don’t have an ecommerce website yet, it’s time to get one.
This article was meant to give you a rough idea of what ecommerce web design typically costs. However, it should be noted once more than no two website projects are exactly alike.
Many complex factors all collide to determine your ecommerce website pricing.
When it comes time for website development, make sure that you’re shopping around, getting quotes from various developers, and using the figures contained within this article as a basis of what you should be paying.
Beware of price gouging, but also beware of anyone offering a full custom ecommerce website at a vastly reduced rate.
Remember, if it seems too good to be true, it probably is.
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