Automotive Social Media Marketing: Proven to Get Customers
If you run a car dealership, then you know how competitive the automotive industry is. As such, your marketing strategy has to be highly effective for you to beat the competition, get more customers, and consequently make profits. When it comes to automotive marketing, social media is one of the platforms that you cannot afford to ignore. Millions of people, including automotive shoppers, visit social media platforms such as Twitter, Facebook, and Instagram every day, and therefore, positioning your dealership properly in these platforms can go a long way in getting you high-quality leads. Below is a rundown of some of the top automotive social media marketing tactics with great potential to drive results.
Deliver Relevant Content
When it comes to digital marketing, content is king. In other words, for you to get the attention of people on social media, you have to offer content that is not only relevant but also helpful. Of course, this is not an easy thing to do. Every day social media users can end up ignoring what you thought was useful. As such, you have to do your research well to understand what people need and be the solution that they are looking for. At HigherVisibility, we understand that you may not have time for all this. That is why we offer to manage your automotive social media marketing. We will come up with a social media strategy of creating helpful content and sharing it across different platforms to reach as many car buyers as possible.
Cross-Promote Your Accounts
A lot of people usually use more than one social media platform. Therefore, if you already have one social media platform on which the presence of your car dealership is well established, we will create social media accounts on other platforms and use your most popular social media account to promote them. For instance, if your dealership is already popular on Facebook and you would like to launch a new revamped YouTube channel, we will use your Facebook account to create awareness about your new YouTube channel. If you have been doing well on Facebook, this digital word of mouth is going to work in favor.
Most Automotive Businesses Struggle with Generating Sales Online...We Fix That!
Since 2009, we have helped many Automotive businesses grow strategically. Let us do it for you!
Invest In Video Content
These days, a lot of people prefer video to text content. For instance, Snapchat enjoys 10 billion video views every day while YouTube videos get 5 billion daily views on average. On Facebook, half a billion users watch videos every day and 82 percent of Twitter users enjoy watching video content. Therefore, if you really want to make an impact on social media, you have to start thinking of how you can create interesting and helpful video content to get the attention of more people. At HigherVisibility, we have a team of highly skilled professionals who will help you with creating and promoting high-quality video content, and this will surely get you more leads.
Present Your Customer Experience
Customer experience is one of the fundamental aspects of buying that marketers often forget when it comes to automotive social media marketing. While your marketing and advertising approaches should fundamentally have excellent customer experience, you can also make use of your social media to let your potential customers know about your website’s customer experience. At HigherVisibility, we believe that the customer experience that you offer is as important as the favorable prices that you promise. Therefore, as your competitors scrap over prices, we will make use of social media platforms to help you in letting your customers know about your highly versatile website, fantastic search tools, easy sign-up process, and phenomenal pricing tool to keep you ahead of the cutthroat competition that characterize the automotive industry.
Promoted Social Media Posts
Of course, you can post your social media content on any social media platform for free. However, if you would like to meet more people through your social media posts, you should try promoting social media posts. This is going to cost you some money, but we can assure you that it is going to be worth every penny. When you hire us to help you in this regard, we will ensure that the promoted content is professionally created in order for it to drive more prospective customers to your website and dealership.
Show Off Your Satisfied Customers
Although social media advertising is quite effective, it is not the primary reason why people visit social media sites. People are usually interested in socializing and interacting with people and content that they find interesting, helpful, or important. As such, it is imperative for marketers to remember that nobody comes to social media to view advertisements. This is a fact that we, at HigherVisibility, are well aware of and we, therefore, focus on marketing approaches that fit into the expectations of social media users. As such, our approach is going to involve people. One of the ways of doing this will involve sharing snippets from real people who are satisfied with your services. This will go a long way in building credibility for your car dealership, and consequently, fetch more leads for you.
The Takeaway
As you can see, the value of social media when it comes to automotive marketing cannot be overlooked. People spend a lot of time on social media these days and, therefore, there are reasonable chances that you could meet your next customer on social media if you work on establishing a solid social media presence. If you are not sure of where you start or you simply do not have enough time for social media marketing, you can trust us, at HigherVisibility, to do the job for you.
Most Automotive Businesses Struggle with Generating Sales Online...We Fix That!
Since 2009, we have helped many Automotive businesses grow strategically. Let us do it for you!